Why Online Reputation Management Matters
In the digital era, reputation is often a company’s most valuable asset — and a person’s most visible one. Every Google search, online review, or news article contributes to how others perceive you or your business. Whether fair or not, this online perception can directly impact sales, career opportunities, and long-term success. That’s why online reputation management (ORM) has become an essential part of modern digital strategy.
How Negative Reviews Can Impact a Business
Consumers today rely heavily on online reviews when making purchasing decisions. A single negative review on Google, Yelp, or industry-specific platforms can influence potential customers and deter new business. When multiple bad reviews appear, the effects compound — lowering trust, reducing search visibility, and damaging brand credibility.
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