Don’t believe that email marketing is dead.
Email marketing has gotten a bad rap lately with some people believing that social media is the future of digital marketing. The truth is that email marketing is more effective than any other digital marketing strategy. Social media is a great way to interact with customers, but in the end, email marketing still supplants itself as the marketing king.
Email marketing has the highest response rates of any marketing channel and a majority of customers have stated that they prefer to interact with businesses through email. Email marketing results continue to grow every year and email generates the highest ROI.
Email Marketing Will Help You Grow
When done right, email marketing will help you reach new customers and generate more traffic and sales. Don’t underestimate the power of email marketing, as it’s more effective than you might believe.
Whether you’ve been in business for years or are just getting started, it’s crucial to understand that the competition is fiercer than ever before. Since the advent of the Internet, you no longer have to compete against locals in the industry. Today’s consumer can purchase products and services from around the globe, so it’s imperative that you have a website the search engines can find. There are three tips to evaluate a California SEO firm to ensure they’re equipped to get the job done right.
Ask About Changes
If you already have a website, ask a potential company what components will need to be changed both on-page and off-page. They should be prepared for helpful suggestions such as layout suggestions and changes to your meta data such as your title tag.
Incoming Link Profile
Search engine optimization goes beyond locating the best keywords. You also must establish links to your site. A good SEO agency California will be prepared to offer helpful suggestions. Just a few subjects you should look for them to bring up include:
- Being active with your industry-related expertise with prestigious websites
- High quality free and paid directories
- Governmental and educational institutions where you can post links
What Keywords Will Work?
Keywords are crucial in California SEO, but if an agency immediately pops off suggestions, this is a bad sign. Keywords require research. However, look for them to mention geographic considerations as well as commerce-related keywords such as “buy” and “cheap.”
Submit Express is a California based SEO firm specializing in search marketing, social media marketing, paid ads and more. Learn more by visiting website.
A growing number of consumers in the United States now use smartphones to browse the Internet. If you’re website isn’t optimized for mobile, you’re missing out on a large customer base.
While there are a number of adjustments you can make, a Los Angeles search engine marketing company will likely focus on the following important mobile optimization tips:
Start with the Design
Your website must use responsive design from the very beginning. This means that when users are viewing your site on different browsers, the site formats to a particular size, and the flow stays the same. A Los Angeles search engine optimization company can make adjustments to current designs, if necessary.
Focus on Code
You must focus on three types of code: Head code, meta code and analytics code. Your head code and meta code should both be as concise as possible and contain the proper keywords, while analytics code should be integrated into the header to better track your mobile users.
Overall, your website should be coded cleanly to ensure maximum functionality.
Local Search Optimization
Your mobile content should always be optimized for those who are trying to search for your business locally. We suggest that your business address and phone number remain uniform across all pages and social media profiles. If a potential customer is looking for you, search engines can more easily display you at the top of local results when your information is accurate.