Don’t believe that email marketing is dead.
Email marketing has gotten a bad rap lately with some people believing that social media is the future of digital marketing. The truth is that email marketing is more effective than any other digital marketing strategy. Social media is a great way to interact with customers, but in the end, email marketing still supplants itself as the marketing king.
Email marketing has the highest response rates of any marketing channel and a majority of customers have stated that they prefer to interact with businesses through email. Email marketing results continue to grow every year and email generates the highest ROI.
Email Marketing Will Help You Grow
When done right, email marketing will help you reach new customers and generate more traffic and sales. Don’t underestimate the power of email marketing, as it’s more effective than you might believe.
Whether you’ve been in business for years or are just getting started, it’s crucial to understand that the competition is fiercer than ever before. Since the advent of the Internet, you no longer have to compete against locals in the industry. Today’s consumer can purchase products and services from around the globe, so it’s imperative that you have a website the search engines can find. There are three tips to evaluate a California SEO firm to ensure they’re equipped to get the job done right.
Ask About Changes
If you already have a website, ask a potential company what components will need to be changed both on-page and off-page. They should be prepared for helpful suggestions such as layout suggestions and changes to your meta data such as your title tag.
Incoming Link Profile
Search engine optimization goes beyond locating the best keywords. You also must establish links to your site. A good SEO agency California will be prepared to offer helpful suggestions. Just a few subjects you should look for them to bring up include:
- Being active with your industry-related expertise with prestigious websites
- High quality free and paid directories
- Governmental and educational institutions where you can post links
What Keywords Will Work?
Keywords are crucial in California SEO, but if an agency immediately pops off suggestions, this is a bad sign. Keywords require research. However, look for them to mention geographic considerations as well as commerce-related keywords such as “buy” and “cheap.”
Submit Express is a California based SEO firm specializing in search marketing, social media marketing, paid ads and more. Learn more by visiting website.
A growing number of consumers in the United States now use smartphones to browse the Internet. If you’re website isn’t optimized for mobile, you’re missing out on a large customer base.
While there are a number of adjustments you can make, a Los Angeles search engine marketing company will likely focus on the following important mobile optimization tips:
Start with the Design
Your website must use responsive design from the very beginning. This means that when users are viewing your site on different browsers, the site formats to a particular size, and the flow stays the same. A Los Angeles search engine optimization company can make adjustments to current designs, if necessary.
Focus on Code
You must focus on three types of code: Head code, meta code and analytics code. Your head code and meta code should both be as concise as possible and contain the proper keywords, while analytics code should be integrated into the header to better track your mobile users.
Overall, your website should be coded cleanly to ensure maximum functionality.
Local Search Optimization
Your mobile content should always be optimized for those who are trying to search for your business locally. We suggest that your business address and phone number remain uniform across all pages and social media profiles. If a potential customer is looking for you, search engines can more easily display you at the top of local results when your information is accurate.
Payment Card Industry Data Standards (PCI) VISA Cardholder Information Security Program (CISP)
PCI/CISP defines the standard for securing Visa and MasterCard cardholder data, wherever it is located. Compliance is required of all entities storing, processing, or transmitting cardholder data. Acquiring Banks must comply with CISP/PCI and are responsible for ensuring the compliance of their merchants for all payment channels, including retail (brick-and-mortar), mail/telephone-order, and ecommerce.
BankCard Central offers the world’s leading PCI Compliance Program through PCI ToolKit. This partnership provides BankCard Central merchants with discounted services to meet the Payment Card Industry (PCI) data security standards. We will walk you through ever step of the process and ensure it is as pain-free as possible.
What is PCI?
In response to the overwhelming occurrences of credit card data theft by hackers, Visa and Mastercard have developed the Payment Card Industry (PCI) Data Security Standard. This standard is also being enforced by American Express, DicoverCard and JCB. It must be implemented by all merchants and their web hosts, shopping cart vendors and payment processing providers. Those who do not comply face fines up to $500,000 and the possibility of being bared from accepting credit card payments in the future.
PCI Compliance is Fast and Easy
Working directly with Visa and MasterCard, ScanAlert has developed a unique, accurate and easy to use “PCI Wizard” making PCI compliance more affordable and more reliable for merchants of all types and sizes. This service automates completion of your self-assessment questionnaire (SAQ), automatically initiates quarterly scans for vulnerabilities and generates the necessary PCI compliance reporting. This PCI Compliance Service provides everything BankCard Central clients need to be certified.
- Quarterly security scans of up to 6 domain names or IP addresses.
- Full vulnerability remediation support from CISP certified security specialists.
- Unlimited telephone tech support.
- Assistance completing the self-assessment questionnaire.
Shopping online is as popular as shopping at stores these days. This allows people the opportunity to save time and money, and is often much more convenient than going out to the store and dealing with the price of gas, traffic and customers. As a result, a number of businesses are looking to add their wares online, in online stores. Many people are unaware that when they open an online store it will need a credit card processing company in order to be successful.
Today there are many security risks involved when it comes to ordering and paying for items online with a credit card, so you will want to make sure your customers feel secure when using their credit card online. When you open up a store online with a credit card processor, you are protecting yourself along with your customer. A credit card processor is a third party business which will request the money from the card company on behalf of your company. This helps to ensure that you will not be liable for any fraud in the credit card processing that occurs on your site. You will not need to check the security of your business when it comes to credit card purchases, because your credit card processing company will take care of this for you. As a result of a credit card processor, you will always be entitled to your money and you will not have to worry about the validity and security of the card.
A credit card processor takes the guesswork out of credit card processing functions when it comes to security. If you want to be a success with your online items and online store, it is a good idea to make sure your company is protected when it comes to credit card processing by implementing a third party credit card processor onto your online store today!
Broadcasting is a term used by radio and television media. The basic concept is the transmission of a signal that everyone can receive. The same concept exists in computer networks. In this case, a computer or network device sends a signal out that every other device on the network receives.
Here are two examples:
Example one – A new computer starts up. It is connected to the network but needs an IP address. It then sends a broadcast asking any DHCP server for an IP. It cannot send a direct request to the DHCP server, as it does not know if one exists. When a DHCP server gets the broadcast packet, it will reply with an IP address.
Example two – To provide access to a file share, or access other file shares, a computer needs a list of all other computers on the network. The only way it gets this list is by sending out a broadcast to locate other computers.
The broadcast on a computer network is different from other network traffic. The broadcast is sent to a specific MAC address – FF:FF:FF:FF:FF:FF:. Every device on a network understands that it is a broadcast and replies if relevant or drops it in other cases.
However, there is a downside. On a small network, the amount of broadcast traffic is negligible. On a larger network, like a campus with 20,000+ devices, the broadcast traffic can consume a large chunk of available network bandwidth. This is where VLANs and other network technologies come in.
Decentralized finance, or DeFi, is closely related to, but not exactly the same, as Bitcoin and other cryptocurrency. The term DeFi is shorthand for financial systems that are enabled by decentralized blockchain technology. DeFi is specifically associated with the Ethereum blockchain and all of the cryptocurrencies built on it.
The decentralization aspect of DeFi is not only a dispersal of power but also a dispersal of risk. For example, if a company holds all of its customer data in one spot, a hacker needs only to access that particular site for a vast amount of data. In contrast, storing that data across several locations or removing that single point of failure could improve security.
How DeFi works
DeFi is a technology alternative to relying on centralized financial institutions such as banks, exchanges, and insurance companies. DeFi systems achieve distributed consensus by using “smart contracts” on blockchains such as Ethereum. Developers write smart contracts to perform specific actions only when certain conditions are met.
DeFi is a segment that comprises financial products and services that are accessible to anyone with an internet connection and operates without the involvement of banks or any other third-party firms. The decentralized financial market doesn’t sleep and therefore, transactions take place 24/7 in near real-time, while no intermediary has the power to stop them. You can store your crypto on computers, in hardware wallets and elsewhere, and gain access at any time.